The TikTok algorithm in 2026: what changed
TikTok now prioritizes watch-completion rate and re-watches over raw view count. Short, information-dense videos (15–30 seconds) with a clear structure — hook, insight, CTA — consistently outperform longer entertainment content for business accounts.
B2B on TikTok: the unexpected opportunity
Decision-makers and professionals are now active on TikTok, especially in the 28–45 age bracket. Behind-the-scenes content, thought leadership shorts, and process reveals from B2B brands achieve surprisingly high reach among professional audiences.
Content formats that work for business
Day-in-the-life business videos, product demonstrations, and educational 'did you know' content perform consistently well. The key insight: TikTok rewards authenticity over production quality — a genuine 20-second clip often beats an over-produced video.
Frequently asked questions
How often should a business post on TikTok?
1–2 times daily is optimal for rapid growth. Minimum 4–5 times per week to maintain algorithmic momentum. Quality matters more than volume after the first 90 days.
Does TikTok work for local businesses?
Yes — TikTok's location-based discovery features make it particularly effective for restaurants, service businesses, and retail. Local content regularly reaches thousands within a city radius.
How does Sofia integrate with TikTok?
Sofia generates TikTok-ready captions, trending hashtag sets, and posting schedules optimized for TikTok's algorithmic preferences, reducing your content planning time to minutes.