Best time to post on TikTok in 2026
Which days and hours should you post on TikTok? Two large public studies answer, and they don't always agree: here are both, without choosing for them.
According to Buffer
- Peak slots
- Sunday 9:00 · Monday 13:00 · Sunday 13:00
- Strongest window
- Every day, 18:00–23:00
- Best day
- Saturday
- Quietest days
- Wednesday
According to Sprout Social
- Best days
- Monday, Tuesday, Wednesday, Thursday and Friday
- Quietest days
- Saturday and Sunday
Two studies, one grid
Each cell is one hour, in your audience's local time zone.
- Recommended windows · Sprout Social
- Strongest window · Buffer
- Peak slots · Buffer
The week day by day, according to Sprout Social
- Monday
- 15:00–17:00
- Tuesday
- 14:00–18:00
- Wednesday
- 13:00–20:00
- Thursday
- 13:00–17:00
- Friday
- 15:00–17:00
- Saturday
- No recommended slot
- Sunday
- No recommended slot
Times are in your audience's local time zone: they apply as they are, wherever you are.
See the TikTok benchmarksStill have a question?
Answers to the questions we hear most.
ContactA question or a demo? The team answers quickly.Do these times apply where I am?
Yes. Both studies express times in the audience's local time zone: 6 pm means 6 pm for your followers, wherever they are.
Why don't Buffer and Sprout Social agree?
They don't observe the same accounts or the same measure: Buffer compares post engagement, Sprout Social the moments the audience responds. When they diverge, only your own results can settle it.
How do I find my own best times?
By comparing your posts with one another, hour by hour. That's what Sofia does: she starts from your opening hours, watches your results and adjusts your slots every week.
- BufferThe Best Time to Post on TikTok in 2026Published 14 September 2026 · 7.1m posts analysed
- Sprout SocialBest Times to Post on Social Media in 2026Published 31 March 2026 · 2bn engagements · 307k profiles
Figures checked on each publisher's page on 21 September 2026. Studies get updated: check on their site.
The best times are your own
These averages cover millions of accounts. Sofia starts from your opening hours and your results on TikTok to choose your own slots, and adjusts them every week.