Social media data

LinkedIn benchmarks 2026

Where do accounts stand on LinkedIn? The reference engagement rate, the best-performing formats and the observed posting rhythm, from recent public studies.

Engagement rate

6.2%

Median engagement rate per post, by reach

Buffer

5.2%

Average engagement rate, by impressions

Socialinsider

The two figures are not comparable: each study divides by a different base (reach, followers, views or impressions).

The formats that work on LinkedIn

Median engagement rate by format, by reach (Buffer).

  • Carousel21.77%
  • Video7.35%
  • Image6.52%
  • Link3.81%
  • Text3.18%

Rhythm and habits

  • Replying to comments is associated with +30% engagement on LinkedIn, each account compared with itself (Buffer).

What it means for you

  • These figures are reference points, not targets: your audience has its own rhythm.
  • The gap between formats matters more than the overall figure: try the ones that win on LinkedIn.
  • Sofia compares each post with your own past results, not with a global average.
See the best time to post on LinkedIn

Sources

  1. Buffer — The State of Social Media Engagement in 2026Published 5 March 2026 · 52m posts analysed
  2. Socialinsider — LinkedIn Organic Benchmarks 2026Published 16 March 2026

Figures checked on each publisher's page on 21 September 2026. Studies get updated: check on their site.