Social media for retail shops, run by an agent that knows the trade.

A shop that doesn't post disappears from the feeds of the people who walk past its window. Sofia writes for independent retailers and boutiques and posts on Instagram, Facebook and X: new arrivals, today's window display and special opening hours, drawn from your website and in your voice.

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A terrace laid at sunset, with customers at their tables
Instagram12:20

Thursday delivery: the cheeses from Martin's farm are on the shelves. Tasting on Saturday from 10am.

Written by Sofia · published automatically
What Sofia posts for you

Four recurring topics, written your way.

Every week, independent retailers and boutiques come back to the same topics. Sofia knows them, writes them in your voice — and knows what not to post.

  1. 01

    New arrivals

    Written from your website and what you sell.

  2. 02

    Today's window display

    Rewritten for each network, never copy-pasted.

  3. 03

    One-of-a-kind finds

    With your real photos — Sofia makes nothing up.

  4. 04

    Opening hours and special days

    Reviewed by you before it goes out, or posted on its own: your choice.

One post, one version per network

The same post, adapted to each network.

New arrivals, today's window, special opening hours: reasons for locals to come back through the door.

themarketdeliToulouse
The shelves of a neighbourhood shop
642 likes

themarketdeli Thursday delivery: the cheeses from Martin's farm are on the shelves. Tasting on Saturday from 10am. #delicatessen #shoplocal

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Networks

Where Sofia posts for retail shops

NetworkStatusWhat Sofia writes there
InstagramAvailableAppetite: the photo first, a short caption.
FacebookAvailableThe practical details: hours, address, how to book or visit.
XAvailableShort and direct: one piece of news, in one line.
TikTokComing soon—
LinkedInComing soon—
Questions

Still have a question?

Answers to the questions we hear most.

ContactA question or a demo? The team answers quickly.

  • What does Sofia change for retail shops?

    A shop that doesn't post disappears from the feeds of the people who walk past its window. Sofia knows the topics that keep coming back for independent retailers and boutiques — new arrivals, today's window display and special opening hours — and writes them in your voice, at the pace of your week.

  • Which networks does Sofia post on for retail shops?

    Today on Instagram, Facebook and X, with a text written for each network rather than copied and pasted. The networks coming next are marked "coming soon" on this page.

  • Can Sofia write new arrivals, today's window display and special opening hours without extra work for me?

    Yes. Sofia drafts them from your website and your photos. You choose: review them before they go out, or let her post on her own.

Other trades

Sofia knows these trades too

Four minutes, and your week is written.

Give Sofia your website. She learns your business and prepares what comes next.

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