
atelier.contraste New campaign for a local brewery: twelve visuals, one tone of voice, five networks. The making-of is in our bio. #agency #socialmedia
Barcelona is one of the most design-driven cities in Europe — attention moves fast and local context matters. Scaling an agency means scaling production, review and reporting — all manual. Sofia is the AI-first social media copilot used by independent marketing and social media agencies across Spain to publish on every channel, without hiring an agency.

How we deliver social media for twenty clients without growing our production team.
Every week, independent marketing and social media agencies come back to the same topics. Sofia knows them, writes them in your voice — and knows what not to post.
Posted at 09:15, your busiest hour on LinkedIn.
Rewritten for each network, never copy-pasted.
With your real photos — Sofia makes nothing up.
Scheduled around your typical week, fine-tuned every Monday.
Deliver premium social output for 10× more clients without hiring more strategists.
How we deliver social media for twenty clients without growing our production team. …see more

In Barcelona, marketing agencies cluster around Gràcia, El Born and Poblenou. Each area has its own audience, hours and codes: the same post does not land the same way twice.
A single street can serve two opposite audiences, locals and visitors, who never want the same message. For marketing agencies, generic content simply goes unnoticed, and the underlying problem remains: Scaling an agency means scaling production, review and reporting — all manual.
Sofia starts from where you actually are. one of the most design-driven cities in Europe Your client campaigns, approval workflows, performance reports, portfolio case studies are written for an audience in Barcelona, not an abstract one.
Barcelona runs on the summer tourist season and La Mercè in September, with a pronounced winter dip. Those moments are appointments your audience is already expecting.
The marketing agencies who prepare for them in advance gain visibility that advertising cannot buy back afterwards.
Sofia works to that calendar and prepares your client campaigns, approval workflows, performance reports, portfolio case studies before the date. Sofia becomes your AI production team: briefs, drafts, approvals, client dashboards, white-labelled.
Barcelona runs on the summer tourist season and La Mercè in September, with a pronounced winter dip. For marketing agencies, those swings decide which weeks matter — and which ones are not worth posting into.
Residents and visitors search differently: one goes by recommendation, the other by map and hashtag. Sofia sets your plan to that rhythm, and that is where the change shows: Sofia becomes your AI production team: briefs, drafts, approvals, client dashboards, white-labelled.
You update your context and the plan follows. Moving towards Gràcia, El Born and Poblenou changes the audience you are addressing, and therefore the content proposed.
Yes, and that is the most common case. You describe your business in Barcelona and Sofia proposes a first plan for you to adjust.
No. A local audience is built through regularity. Sofia becomes your AI production team: briefs, drafts, approvals, client dashboards, white-labelled. The first months are mostly about establishing the pace.
Residents and visitors search differently: one goes by recommendation, the other by map and hashtag. Sofia therefore aims your posts at that discovery path rather than at raw reach.
That is the risk with any automation. Sofia works from your business, your location and your tone. Deliver premium social output for 10× more clients without hiring more strategists.
In practice, LinkedIn, Instagram, TikTok, X and Meta Ads. Sofia adapts your client campaigns, approval workflows, performance reports, portfolio case studies to the format each platform expects, without manual rewriting.
Give Sofia your website. She learns your business and prepares what comes next.