Why pay when Meta Business Suite is free?

Because Meta Business Suite schedules what you write; Sofia writes for you. You pay for the time you no longer spend writing.

Does Sofia replace Meta's inbox?

No. To answer messages and comments, Meta Business Suite remains useful.

Yes. Sofia publishes to your accounts; you can keep answering from Meta Business Suite.

How much does Sofia cost?

7 days free, then a fixed price per business, with every supported network included, no per-channel cost and no feature tiers.

Which networks does Sofia publish to?

Instagram, Facebook, and X, each in the right format and at the planned time.

Do I stay in control of what gets published?

Yes. In approval mode, nothing goes out without your consent; in automatic mode, you stay in charge of the calendar and can remove a post until it has gone out.

Sofia or Meta Business Suite?

The Meta Business Suite alternative when time runs short

Meta Business Suite is Meta's free tool to schedule posts on Facebook and Instagram. Many independent businesses already use it — and it is a good tool. What it doesn't do: decide what to post, write it, and go beyond Facebook and Instagram.

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Side by side

Line by line, no spin

Meta Business SuiteWhat Meta Business Suite does very well	SofiaWhat Sofia does differently
It is free and built into Facebook and Instagram.	She decides what to publish and writes it in your voice.
A shared inbox for Facebook, Messenger and Instagram.	She publishes on Instagram, Facebook, and X.
Insights and ad creation in the same place.	She prepares the week in advance, instead of waiting for you to find the time.
Pricing, plainlyMeta Business Suite: free (ads are paid separately), limited to Facebook and Instagram.	Pricing, plainlySofia: 7 days free, then from $29 per month per business (Autopilot at $79) — every supported network included, with no per-channel cost.

Public prices taken from the vendors' pricing pages, on 9 August 2026 for Buffer, Swello and Metricool and on 21 September 2026 for the others — they change, check on their site. The brands mentioned belong to their respective owners, with no affiliation with Sofia.

The right tool

Pick Meta Business Suite if…

You only publish on Facebook and Instagram, you have time to write, and you want to pay nothing.

Pick Sofia if…

You lack the time to write, or you want one place for all your networks.

Questions

Still have a question?

Answers to the questions we hear most.

ContactA question or a demo? The team answers quickly.

Why pay when Meta Business Suite is free?
Because Meta Business Suite schedules what you write; Sofia writes for you. You pay for the time you no longer spend writing.
Does Sofia replace Meta's inbox?
No. To answer messages and comments, Meta Business Suite remains useful.
Can I use both?
Yes. Sofia publishes to your accounts; you can keep answering from Meta Business Suite.
How much does Sofia cost?
7 days free, then a fixed price per business, with every supported network included, no per-channel cost and no feature tiers.
Which networks does Sofia publish to?
Instagram, Facebook, and X, each in the right format and at the planned time.
Do I stay in control of what gets published?
Yes. In approval mode, nothing goes out without your consent; in automatic mode, you stay in charge of the calendar and can remove a post until it has gone out.

Other comparisons

Try Sofia alongside Meta Business Suite

7 days to compare on your own networks. Nothing to migrate: reconnect your accounts and give your website address.