X, run by Sofia
Sofia writes for X from your photos, in your voice, and posts at the hours your customers are around.
Try it freeNew seasonal menu at lunch today, fresh from the market. Shall we save you a table?
What Sofia does there
The right crop
Your photos, cropped for X: short posts, with or without a photo.
The right tone
Copy written for X, not pasted from another network, to share news through the day: an opening, a delivery, new hours.
The right time
Your opening hours and your results decide when each post goes out.
The right numbers
Every post on X is measured, and Sofia keeps what works.
Everything X asks of you, Sofia does.
- The right cropInstagram 4:5
@maisonlumiere
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@maisonlumierePhotooriginal sound · maisonlumiereYour media. Your reality. Nothing invented.Your photos, in the X format
You show what you do; Sofia crops each photo for X and shows you the exact preview before it goes out.
Try it free - The right toneOne dish. Every network.A different caption for every network.
Roast pollack, seaweed butter, picked this morning. Tonight only.
On tonight's menu: roast pollack with seaweed butter. Service from 7pm, booking advised.
The pollack arrives whole at 5pm. Twenty seconds of filleting.
Pollack, seaweed butter. Two seats left at the counter.
Coming soonOur fishmonger delivers straight from Brittany. An example of what a short supply chain changes.
Coming soonCopy written for X
Not pasted from another network: Sofia writes in your voice, with the length and the codes of X.
Try it free - The right time
When to post on X
Two large public studies, read on a single grid, in local time. And the network’s benchmarks, with their sources.
Try it free - The right numbers
You know what works
Every post is tracked. The weekly report tells you what people liked, and the following week takes it into account.
Try it free
Keep reading
SEOSEO and social media: the winning synergyHow to combine your SEO strategy with your social media presence to maximise online visibility, so each post and each page feeds the other.Read the article
AutomationAutomate your social media without losing authenticityLearn how to use AI automation on your social media while keeping an authentic, engaging brand voice that your customers still recognise as yours.Read the article
PublishingMulti-channel publishing made simpleHow Sofia helps small businesses publish to Instagram, Facebook and X from a single place, with each post adapted to the format of its network.Read the article
Still have a question?
Answers to the questions we hear most.
ContactA question or a demo? The team answers quickly.Who is Sofia for on X?
Independents and small businesses who want to be on X without spending their evenings there: restaurants, shops, coaches, tradespeople… Sofia learns your business from your website, then writes in your voice.
Does Sofia post to X automatically?
You choose. In approval mode, you review each post before it goes out; in automatic mode, Sofia posts on her own at the planned time. You can switch modes whenever you like.
How is this different from a tool that writes text?
A generator writes a text when you ask for one. Sofia runs your X account over time: she starts from your photos and your business, prepares the week, picks the slots and posts.
Does Sofia post anywhere other than X?
Yes. Today Sofia posts on Instagram, Facebook, and X. From a single photo, she writes a version for each network you connect.
X every week, without giving up your evenings.
Share your website. Sofia learns your business and prepares your first week on X.