Social media for e-commerce brands, run by an agent that knows the trade.

New products arrive faster than the posts to show them. Sofia writes for online shops and brands and posts on Instagram, Facebook, and X: launches, restocks and private sales, drawn from your website and in your voice.

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A customer picks a linen shirt from a rail in a bright shop
Instagram20:30

Thursday drop: the linen jackets are live. Three colors, EU sizes 36 to 44.

Written by Sofia · published automatically
What Sofia posts for you

Four recurring topics, written your way.

Every week, online shops and brands come back to the same topics. Sofia knows them, writes them in your voice — and knows what not to post.

  1. 01

    Product launches

    Written from your website and what you sell.

  2. 02

    Much-awaited restocks

    Rewritten for each network, never copy-pasted.

  3. 03

    Behind the scenes of production

    With your real photos — Sofia makes nothing up.

  4. 04

    Private sales and promotions

    Reviewed by you before it goes out, or posted on its own: your choice.

One post, one version per network

The same post, adapted to each network.

Launches, restocks and private sales: your catalogue told every week, without a dedicated team.

maison.claireParis
Linen jackets hanging on a clothing rack
1,466 likes

maison.claire Thursday drop: the linen jackets are live. Three colors, EU sizes 36 to 44. #linen #ethicalfashion

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Networks

Where Sofia posts for e-commerce brands

NetworkStatusWhat Sofia writes there
InstagramAvailableAppetite: the photo first, a short caption.
FacebookAvailableThe practical details: hours, address, how to book or visit.
XAvailableShort and direct: one piece of news, in one line.
TikTokComing soon—
LinkedInComing soon—
Questions

Still have a question?

Answers to the questions we hear most.

ContactA question or a demo? The team answers quickly.

  • What does Sofia change for e-commerce brands?

    New products arrive faster than the posts to show them. Sofia knows the topics that keep coming back for online shops and brands — launches, restocks and private sales — and writes them in your voice, at the pace of your week.

  • Which networks does Sofia post on for e-commerce brands?

    Today on Instagram, Facebook, and X, with a text written for each network rather than copied and pasted. The networks coming next are marked "coming soon" on this page.

  • Can Sofia write launches, restocks and private sales without extra work for me?

    Yes. Sofia drafts them from your website and your photos. You choose: review them before they go out, or let her post on her own.

Other trades

Sofia knows these trades too

Four minutes, and your week is written.

Give Sofia your website. She learns your business and prepares what comes next.

7 days freeYour real photosCancel in one click