Is Sofia cheaper than Hootsuite?

Hootsuite starts at $99 a month per user; Sofia costs from $29 a month per business, writing included. The real difference: Sofia writes for you, and Hootsuite charges for every extra user.

Does Sofia do social listening like Hootsuite?

No. Sofia focuses on what you publish and how your posts perform; market listening remains Hootsuite's territory.

Can I switch from Hootsuite to Sofia?

Yes: connect your accounts to Sofia (Instagram, Facebook, X, and LinkedIn), give her your website address, and your first week is ready.

How much does Sofia cost?

Nothing to start: the Free plan, with no card, posts 4 times per network per month. After that, a fixed price per business, with every supported network included and no per-channel cost.

Which networks does Sofia publish to?

Instagram, Facebook, X, and LinkedIn, each in the right format and at the planned time.

Do I stay in control of what gets published?

Yes. In approval mode, nothing goes out without your consent; in automatic mode, you stay in charge of the calendar and can remove a post until it has gone out.

Sofia or Hootsuite?

The Hootsuite alternative for independent businesses

Hootsuite is a benchmark for teams and agencies: scheduling, inbox, social listening. Sofia is for people without a team: she decides what to publish, writes it from your photos and publishes it to your networks.

Free to startYour real photosCancel in one click

Side by side

Line by line, no spin

HootsuiteWhat Hootsuite does very well	SofiaWhat Sofia does differently
Very broad network coverage, well beyond the main five.	She decides where, what and when to post: the editorial plan is done for you, not a form to fill.
Social listening and trend forecasting on the advanced plans.	She writes every post in your voice, from your real media.
An AI assistant to draft posts and images.	A flat price per business, with no per-user cost.
Pricing, plainlyHootsuite: no free plan (14-day trial); paid plans from $99 per user per month (Standard, up to 10 social accounts) — the price rises with every team member.	Pricing, plainlySofia: free to start (4 posts per network per month), then from $29 per month per business (Autopilot at $79) — every supported network included, with no per-channel cost.

Public prices taken from the vendors' pricing pages, on 9 August 2026 for Buffer, Swello and Metricool and on 21 September 2026 for the others — they change, check on their site. The brands mentioned belong to their respective owners, with no affiliation with Sofia.

The right tool

Pick Hootsuite if…

You are a marketing team or an agency managing many accounts and you need social listening and multi-person approval workflows.

Pick Sofia if…

You run your business alone and want to hand over the deciding and the writing, not just the scheduling.

Questions

Still have a question?

Answers to the questions we hear most.

ContactA question or a demo? The team answers quickly.

Is Sofia cheaper than Hootsuite?
Hootsuite starts at $99 a month per user; Sofia costs from $29 a month per business, writing included. The real difference: Sofia writes for you, and Hootsuite charges for every extra user.
Does Sofia do social listening like Hootsuite?
No. Sofia focuses on what you publish and how your posts perform; market listening remains Hootsuite's territory.
Can I switch from Hootsuite to Sofia?
Yes: connect your accounts to Sofia (Instagram, Facebook, X, and LinkedIn), give her your website address, and your first week is ready.
How much does Sofia cost?
Nothing to start: the Free plan, with no card, posts 4 times per network per month. After that, a fixed price per business, with every supported network included and no per-channel cost.
Which networks does Sofia publish to?
Instagram, Facebook, X, and LinkedIn, each in the right format and at the planned time.
Do I stay in control of what gets published?
Yes. In approval mode, nothing goes out without your consent; in automatic mode, you stay in charge of the calendar and can remove a post until it has gone out.

Other comparisons

Try Sofia alongside Hootsuite

Compare for free, on your own networks. Nothing to migrate: reconnect your accounts and give your website address.

Free to startYour real photosCancel in one click