Social media data

The reference figures for your five networks: engagement rates, the formats that work and the best times to post. Every figure comes from a public study, cited and dated.

Where these figures come from

Sofia publishes no invented figures. These pages gather recent public studies — Buffer, Sprout Social, Socialinsider — checked on each publisher's page. Every value names its source, and every source states its date and sample. Definitions differ from one study to the next: figures from two studies cannot be compared with each other.